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Research papers

Après nous le déluge?

The drumbeat of "change" in market research is everywhere. Wherever you look, whatever conference you attend and whatever you read, the message is the same: Change is here; change is real; and it is going to affect you and your business’. Often,...

Catalogue: Congress 2014: What Inspires?
Authors: Simon Chadwick, Reg Baker
September 10, 2014
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Citation

Chadwick and Baker (2014a, September 10). Après nous le déluge?. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/apr-s-nous-le-d-luge-


Case studies

Y qualitative market research

This case study on how to bring together GenY and Qualitative Market Research is presented in a storytelling format, based on in-depth interviews conducted with GenY in France, Germany and the UK as well as three interviews with HR experts in France,...

Catalogue: Congress 2014: What Inspires?
Authors: Laura Wolfs, Julia Walter-Herrmann
Company: Point-Blank International GmbH
September 10, 2014
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Citation

Wolfs and Walter-Herrmann (2014a, September 10). Y qualitative market research. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/y-qualitative-market-research--8359


Research papers

Going to the edges for inspiration

It seems counter-intuitive to go to the extremes to find insights that are relevant to the masses. But in this presentation, we demonstrate the value of doing just that. We show how people with more intense and unusual experiences, attitudes and...

Catalogue: Congress 2014: What Inspires?
Authors: Jacky Parsons, Elaine Ho, Nick Graham, Tom Lilley, Jayne Hickey, Marlene Cohen
September 10, 2014
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Citation

Parsons et al. (2014a, September 10). Going to the edges for inspiration. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/going-to-the-edges-for-inspiration-8340


Research papers

In search of hope

This presentation is a quest to uncover the hidden and inspire the fallen to rise like a phoenix from the ashes. Preriit Souda (ESOMAR Young Researcher Winner 2011) and Rajna Rajan (ESOMAR Young Researcher Finalist 2012) join hands to explore what...

Catalogue: Congress 2014: What Inspires?
Authors: Preriit Souda, Rajna Rajan
Company: KANTAR TNS Malaysia
September 10, 2014
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Citation

Souda and Rajan (2014a, September 10). In search of hope. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/in-search-of-hope-8343


Research papers

Why do I still come to work?

Years ago, people mostly stumbled into a career in marketing research by accident. Some thrived and persisted, while others did not. For those who remained, what was the secret to happiness in the industry? What inspired them? Why did they persist?...

Catalogue: Congress 2014: What Inspires?
Authors: Jeremy Pace, Andrey Evtenko
September 10, 2014
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Citation

Pace and Evtenko (2014a, September 10). Why do I still come to work?. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/why-do-i-still-come-to-work--8358


Research reports

Global Market Research 2014

Global Market Research 2014 is the 26th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants & Advisors. The report provides an authoritative review of the size and performance of the market research industry and...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 8, 2014
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Citation

B.V., E. (2014a, September 08). Global Market Research 2014. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/global-market-research-2014


Magazines

Research World (June-July 2014)

In this issue we launch the ESOMAR Global Prices Study 2014. The only global analysis of market research prices.

Catalogue: Research World 2014
Author: ESOMAR B.V.
July 15, 2014
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Citation

B.V., E. (2014a, July 15). Research World (June-July 2014). ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/research-world-june-july-2014-


Videos

Meet the FTMI students

Brief discussion with the FTMI students about the state-of-art of the research industry.

Catalogue: Latin America 2014: Accelerating Growth
Author: Dan Foreman
June 15, 2014
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Citation

Foreman, D. (2014a, June 15). Meet the FTMI students. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/meet-the-ftmi-students


Videos

There's something about market research

In the past, market research has suffered from a poor reputation and whilst the industry is evolving, it continues to be a fairly elusive career choice that is difficult to define. That said we are seeing increasing numbers of enthusiastic young...

Catalogue: Congress 2014: What Inspires?
Authors: Katie Aylward, Samantha Bond
Company: Northstar Research
June 15, 2014
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Citation

Aylward and Bond (2014a, June 15). There's something about market research. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/there-s-something-about-market-research